About PD Commerce

PD Commerce is the trading name of Polar Dunes Trading - FZCO (License No. 66446), a Dubai‑based company focused on growth and profitability services for Amazon Selling Partners in UAE.

What we do

We help Amazon sellers launch, optimize, and scale their businesses through a combination of software and expert services. Our offerings include:

  • Amazon account launch services – end‑to‑end support for new sellers, including account setup, brand registration guidance, bulk listing creation, and go‑to‑market planning.
  • Profit recovery – optimization of fulfillment fees, defective returns reimbursements, SEO, conversions, listings quality and operational issues to help sellers to run successfull businesses on AMazon.
  • PD Seller App – a web application that connects to Amazon’s integration points to provide catalog and listing insights, sales and performance analytics, advertising and keyword analysis, and inventory and replenishment planning for sellers’ own ASINs and brands.
  • Ongoing optimization and advisory – continuous support for pricing, inventory, advertising, and catalog strategy to improve margins and growth.

Mission & Values

PD Commerce exists to make UAE retail more open, accessible, efficient, customer‑oriented, and transparent. We focus on Amazon because it is the major platform in this market, and improving how sellers operate there has the biggest impact on the overall retail ecosystem.

Our work is driven by a simple belief: when sellers have better tools, clearer data, and more efficient operations, they can build stronger brands and deliver better experiences to customers. And UAE customers deserve that.

Our values

  • Openness – We demystify Amazon’s systems so sellers can make informed decisions.
  • Accessibility – We build tools and services that are practical for small and mid‑sized sellers, not just large brands.
  • Efficiency – We focus on measurable improvements in fees, returns, listings, and operations that directly impact margins.
  • Customer orientation – We design for the seller’s end customer, because better listings and operations create better buyer experiences.
  • Transparency – We are clear about what data we use, how we’re compensated, and how our work affects your P&L.

“Six years ago, I was shocked to learn that such a low share of eligible retail in the region operated online. After spending 6 years at Amazon Dubai, I left to start a service company with one mission: to make UAE retail open, accessible, efficient, and transparent. All retailers should have access to selling online effortlessly. That will drive customer value. That’s where we should focus our energy — driven by that mission.”

— Mikhail Potapov, Founder PD Commerce

Who we serve

Our products and services are designed for:

  • Amazon brand owners and sellers.
  • Agencies and consultants supporting multiple seller accounts.
  • Entrepreneurs and businesses planning to launch their first Amazon store.

Our approach to compliance and security

We take data protection and policy compliance seriously. Our practices align with Amazon’s Acceptable Use Policy (AUP) and Data Protection Policy (DPP):

  • We access only the data required to deliver the features and services described on this site.
  • We implement role‑based access control, encryption in transit and at rest, and audit logging.
  • We define clear data retention and deletion policies for Amazon data and any personal information.
  • We regularly review our systems and processes to stay aligned with Amazon’s evolving policies.

Contact us

If you have questions about our products, services, pricing, or compliance, you can reach by using the Contact form: